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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. – Akio Morita
I believe people work for satisfaction. – Akio Morita
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices. – Akio Morita
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion. – Akio Morita