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Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. – Al Ries
Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect. – Al Ries
We are all fixing what is broken. It is the task of a lifetime. We’ll leave much unfinished for the next generation. – Abraham Verghese
The only barrier to entry you can create is to consistently build a great product. – Aaron Levie