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The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries