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The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. – Al Ries
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns. – Al Ries