Related posts:
A brand should strive to own a word in the mind of the consumer. – Al Ries
The most powerful concept in marketing is owning a word in the prospects mind. – Al Ries
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns. – Al Ries
The first law of economics is that when the price goes up, consumption comes down. This is a divine law. – Ahmed Zaki Yamani