If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns. – Al Ries

If you want to build a brand

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns. – Al Ries

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Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. - Al RiesPositioning is not what you do to a product. Positioning is what you do to the mind of the prospect. – Al Ries A brand should strive to own a word in the mind of the consumer. - Al RiesA brand should strive to own a word in the mind of the consumer. – Al Ries THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. - Al RiesTHE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. – Al Ries It's better to be first in the mind than to be first in the marketplace. - Al RiesIt’s better to be first in the mind than to be first in the marketplace. – Al Ries

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