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It’s better to be first in the mind than to be first in the marketplace. – Al Ries
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns. – Al Ries
Every man should be content to mind his own business. – Aesop
Why should you mind being wrong if someone can show you that you are? – A.J. Ayer